Noise or Music
10 Micro Goals for Tracking Content Engagement
Assuming you have no other "macro" drivers on your site - for example, no e-commerce facility, lead generation request from, store finder information, or advertisement click-throughs - how can you measure content engagement?
Linking GA to Adwords – Avoiding permission issues
A post to clarify a common misunderstood problem when setting permissions to enable the linking of your Google Analytics account with your AdWords account.
Google Content Experiments – A good or bad feature?
I came across this quote: [Google Analytics] "Content Experiments sucks and I will never use it for any of my clients....run away". My initial response: Whether you like a G product or not, to say that Google's stats methods are unreliable is silly and lacks credibility. I am no fan of the Google Analytics Content Experiments, but I put my views into context here.
Calculating your REAL ROI for AdWords
The default Return on Investment (ROI) displayed in Google Analytics is misleading:
1: It combines revenue form your transactions and goals. That can lead to double counting e.g. if add-to-cart is also a monetised goal.
2: GA has no idea about what profit margins you operate under - how can it? Google therefore has to assume that *ALL* revenue is 100% profit.
Multi-Channel Attribution Modelling – don’t write off the default models
Avinash Kaushik is a great measurement thought provoker and I always come away from his posts challenged and simulated. The following post from him - Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models - is a great reference read, though I disagree on a couple of items. Here is my input.
Why the Guardian is barking up the wrong tree with Prism
My thoughts on why the Guardian and the Washington Post are barking up the wrong tree with their constant side-stories. Seriously, what is the problem with collecting and analysing meta-data?
Case Study: Monetising a Poor User Experience
A global white-goods brand, lets call them GlobalBrandlux.com, sent me a survey asking what I thought about my recent website experience. Here's my response - I wanted to be honest and constructive...
Online Privacy – The Good, the Bad, the Ugly
Online privacy is a complex subject. Hence I use this slide to neatly sum up the issue by analogy. Essentially, to illustrate the different levels of privacy I use the scenario of an organisation wishing to understand the impact of traffic on their community.
A Flawed Feature – The New Multi-Currency Support in Google Analytics
I am sometimes accused (light heartedly) of drinking too much of the Google Koolade – meaning I endorse the good parts and skim the pitfalls. However this post is a criticism of Google for what I consider to be a flawed thinking.