Advanced Web Metrics

About Advanced Web Metrics

If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this book and the supporting book blog is aimed at you.

The purpose is to help you drive your business and help you make money from your web site. The content covers the whole spectrum of web analytics using Google Analytics - from initial measurement planning considerations, to GA best practice implementation, advanced configuration, hacks (work arounds), KPIs and real world usage, including analyst tasks such as identifying poor performing pages and funnel optimisation.

You can download the Table of Contents, Chapter 1 and the book Index or order directly from Amazon.com. Published by Wiley (March 2008) ISBN: 978-0-470-25312-0.

If you have a blog about web anlaytics, testing or optimisation (it doesn't have to be about Google!) please do drop me a line to be added to my blog roll: . Just to let you know that my work means I travel a lot, so I probably won't get back to you right away. However all emails are read and responded to if necessary...

Speaking & Events

I have the priviledge of speaking at a number of excellent industry events this year and here is the initial list. If you are at any of these, please stop by and say hello. If you would like me to present, please forward your request to . Allow at least three month's notice period though!

2008 - Q2

• Search Marketing World - 3rd April, Dublin
• Customer Analytics and Consumer Insight - 29-30 April, Singapore
• eMetrics - 20-21 May, London
• Travel Distribution Summit - 20 May, London

2008 - Q1

• Travel Distribution Technology - 16-17th January
• Keynote (Thurs 17th): What can the travel industry learn from retail?
• Session (Thurs 17th): Search - How to get seen in the world of canny sophisticated searchers and offer the flexibility and choice demanded by your customer
• SES Paris - 15-16th January (attending only)
• SES London - 19-21 February
• Orion Panel: All Star Analytics Team, related blog post
• Converting Visitors Into Buyers
• Media Trends 2008 - 10 March, Warsaw

2007 - Q4 (a Nordic quarter!)

• eMetrics Stockholm - 29-30th October
• SMX Stockholm - 31st October - 2nd November
• SMX London - 15-16th November
• IMC Stockholm - 29-30th November

2007 - Q3

• SES San Jose - 20-23th August (just attending)
• Web Analytics Wednesday - 11th Sep(just attending)
• AdTech London - 26-27th September
  • Session: Web Analytics and Metrics - the state of audience measurement in a multi-platform world

2007 - Q2

• eMetrics Dusseldorf - 17-18th April
• Internet World London - 1st May
  • Presentation title: Test don't guess - An introduction to Website Optimiser
• SES Milan - 29-30th May (just attending)

2007 - Q1

• SES London - Feb 13-15th
  • Session: Converting visitors into buyers. Presentation title: A conversion funnel analysis
• e-Consultancy, Digital Cream London - 6th March
  • Introducing the GAAC network
• Search Marketing World Dublin - 21st March
  • Session: Web Analytics. Presentation title: A conversion funnel analysis
• SES Munich - 26-27th March (TBC)
• eMetrics London - 29-30th March

Disclaimer: This is my personal web site and blog. The views expressed on these pages are mine alone and not those of my employer. I usually make posts about Google Analytics, Website Optimiser (A/B and multivariate testing), Urchin software, SEO, PPC advertising, web design architecture and web usability - and the inter-relationships between all of those. If I post something here that you find useful that's great, but any views or opinions expressed as posts of comments by me here are entirely my own.