Measuring Success

About Measuring Success

If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this site and the supporting book blog is aimed at you. Written by Brian Clifton (former Head of Web Analytics at Google EMEA), Advanced Web Metrics using Google Analytics is for anyone with an interest in measuring the success of their web site.

The purpose is to help you drive your business and help you make money from your web site. The content covers the whole spectrum of web analytics using Google Analytics - from initial measurement planning considerations, to GA best practice implementation, advanced configuration, hacks (work arounds), KPIs and real world usage, including analyst tasks such as identifying poor performing pages and funnel optimisation.

You can read the reviews, download the Table of Contents, Chapter 1 and the book Index or order directly from Amazon.com. Published by Wiley (March 2008) ISBN: 978-0-470-25312-0.

If you have a blog about web anlaytics, testing or optimisation (it doesn't have to be about Google!) please do drop me a line to be added to my blog roll: . Just to let you know that my work means I travel a lot, so I probably won't get back to you right away. However all emails are read and responded to if necessary...

Speaking & Events

I have the priviledge of speaking at a number of excellent industry events this year and here is the initial list. If you are at any of these, please stop by and say hello (I post event photos on my Facebook profile). If you would like me to present, please forward your request to . Allow at least three month's notice period though!

2009 - Q2

• eMetrics and SMX, London - 18/19 May, London
• Chartered Institute Marketing - 21st May, Brighton

2009 - Q1

• Excellence & Innovation Conference (WSI) - Keynote, 28-29th March, Stansted

2008 - Q4

• Click* 2008 Digital and Online Marketing Summit - 26-29th October, Dubai

• Suchmaschinen Marketing Update - 9th September, Zurich
• Measure, test and follow up the success or non success of your efforts.
  How to track your efforts with Google Analytics with examples of defining goals and KPI’s as well as monetising non-eCommerce events and actions.
• eMetrics / Search Marketing Expo 23 - 24 September, Stockholm

• Search Marketing World - 3rd April, Dublin
• Customer Analytics and Consumer Insight - 29-30 April, Singapore
• eMetrics - 20-21 May, London
• Travel Distribution Summit - 20 May, London
• SEMPO - Search & Analytics - 10 June, Stockholm

• Travel Distribution Technology - 16-17th January
• Keynote (Thurs 17th): What can the travel industry learn from retail?
• Session (Thurs 17th): Search - How to get seen in the world of canny sophisticated searchers and offer the flexibility and choice demanded by your customer
• SES Paris - 15-16th January (attending only)
• SES London - 19-21 February
• Orion Panel: All Star Analytics Team, related blog post
• Converting Visitors Into Buyers
• Media Trends 2008 - 10 March, Warsaw

Disclaimer: This is my personal web site and blog. The views expressed on these pages are mine alone and not those of my employer. I usually make posts about Google Analytics, Website Optimiser (A/B and multivariate testing), Urchin software, SEO, PPC advertising, web design architecture and web usability - and the inter-relationships between all of those. If I post something here that you find useful that's great, but any views or opinions expressed as posts of comments by me here are entirely my own.