If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this site, the Google Analytics book and the supporting blog are aimed at you.
***3rd Edition due in March 2012***Written by myself, Brian Clifton (author, former Head of Web Analytics at Google EMEA), Measuring Success is about using Google Analytics, and other complementary tools, to measure the success (or not) of your web site and how to optimise it.
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Information on the Google Analytics book:
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The blog, Measuring Success, is complimentary to the book. In addition to expanding on chapters, I write about website measurement, optimisation, Google Analytics, Urchin Software, Website Optimiser, privacy issues, accuracy considerations - and the inter-relationships between all of those. I try(!) to post every two weeks... |
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What about your specific interests? I setup the LinkedIn Group as an open forum for all members to post their own thoughts. With approx. 2000 members, the modus operandi is to be the place to discuss advanced issues such as: features, implementation, usage, integrations, hacks etc. Join the LinkedIn Group. |
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I tweet when I have somethng interesting to say (rare for Twitter I know!). Usually when I come across interesting articles/books/presentations/news, that I feel would be of use to similar minded people. My blog posts are automatically tweeted. |
If you have a blog about web anlaytics, testing or optimisation (it doesn't have to be about Google!) please do drop me a line to be added to my blog roll: .
(PDF and Kindle 