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Leads to Insight

Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton

About Advanced Web Metrics


If you have an interest in measuring the success of your web site and you have heard of Google Analytics, then this site, the Google Analytics book and the supporting blog are aimed at you.

An Amazon best-seller for six years with over 70,000 copies sold world-wide, here is what some of my peers have said about the book Advanced Web Metrics with Google Analytics:

Top professional product 5.0 out of 5 stars
"MUST to-do-read book for analytics practitioners: detailed, specific and easy-to use guide I strongly suggest the reading to everybody - at all the level- interested in GA and in analytics in general." Diego Forlano

For beginners and advanced users alike, buy this book!
"I must say it is a monument to Google Analytics, a really beautiful book with an impressive amount of knowledge. It is certainly the most updated and complete piece of content on Google Analytics." Daniel Waisberg

Things you will find on this site...

Advanced Web Metrics book

Buy the book from Amazon US, Amazon UK
- Buy the Kindle version: Amazon US, UK (PDF coming soon)
- Read the launch post and some unsolicited reviews
- Download sample book chapters
- Join the *new* Pro Lounge area

Advanced Web Metrics WordPress

The blog, Measuring Success, is complimentary to the book. In addition to Google Anlytics, I write about data insights, conversion optimisation & value, testing, privacy issues, accuracy considerations, voice of customer feedback - and the inter-relationships between all of those. I try(!) to post every two weeks. Read the blog

Advanced Web Metrics on linked in

What about your specific interests? I setup the LinkedIn Group as an open forum for all members to post their own thoughts. With approx. 2000 members, the modus operandi is to be the place to discuss advanced issues such as: features, implementation, usage, integrations, hacks etc. You don't have to have read the book, but it helps!
Join the LinkedIn Group

I tweet when I have somethng interesting to say (rare for Twitter I know!). Usually when I come across interesting articles/books/presentations/news, that I feel would be of use to similar minded people. My blog posts are automatically tweeted. Follow me @BrianClifton

If you have a blog about web anlaytics, testing or optimisation (it doesn't have to be about Google!) please do drop me a line to be added to my blog roll: brian @


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Top Management Resource - 2012