Comments on: What is ABCE? http://www.Advanced-Web-Metrics.com/blog/2007/09/12/what-is-abce/ Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton Wed, 08 Feb 2012 21:31:18 +0000 hourly 1 http://wordpress.org/?v= By: Brian Clifton http://www.Advanced-Web-Metrics.com/blog/2007/09/12/what-is-abce/comment-page-1/#comment-1064 Brian Clifton Mon, 08 Oct 2007 21:52:57 +0000 http://www.Advanced-Web-Metrics.com/blog/2007/09/12/what-is-abce/#comment-1064 A few people have been asking me how they can get their Google Analytics data audited via ABCE. The truth is that this cannot be done and the reason is quite simple - The procedure ABCE use to verify numbers requires them to request raw data from Google. To protect end-user privacy Google does not pass any collected data to third parties. However you can still use Google Analytics and have your web visitor data audited. Simply add the following line to your Google Analytics Tracking Code (GATC) and the same visitor information will be collected and stored in your web server logfiles: <code>_userv=2;</code> A complete GATC will therefore look like the following: <img src="http://www.advanced-web-metrics.com/blog/wp-content/uploads/2007/10/comment-code.gif" alt="GATC" /> Your logfiles can then be passed to ABCE for auditing purposes. A few people have been asking me how they can get their Google Analytics data audited via ABCE. The truth is that this cannot be done and the reason is quite simple – The procedure ABCE use to verify numbers requires them to request raw data from Google. To protect end-user privacy Google does not pass any collected data to third parties.

However you can still use Google Analytics and have your web visitor data audited. Simply add the following line to your Google Analytics Tracking Code (GATC) and the same visitor information will be collected and stored in your web server logfiles:

_userv=2;

A complete GATC will therefore look like the following:

GATC

Your logfiles can then be passed to ABCE for auditing purposes.

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