Another question for your goodself on the subject of Google Anayltics vs Urchin.

I see that this blog piece is a summary of the points you cover off in Chapter 3 of your (excellent) book. However, I wonder if you could add a bit more clarity in terms of whether Urchin and/or Google Analytics can cross-tabulate site activity metrics with a visitor’s personal details – by which I mean data capture that’s volunteered on registering to the site.

Say for instance, we have a file download as a site goal, could Urchin and Google Anayltics both support a breadout of this measure by, for instance, the registered user’s employment category?

Is it this sort of functionality that you speak to when referencing “Login name reports”?

A bit uncertain as to what extent the registered user info that’s been captured can be utilised to better understand precisely what audience (as defined by the site’s own reg user data capture) is looking at what content/achieving what goals. And whether this sort of functionality is supported by just Urchin, or by Google Anayltics too, or only by a combination of the two.

Many thanks.

I can think of using session labeling (utmv) to accomplish this. On the landing page (assuming it is dedicated to that campaign) I can label the cookies appropriately and see their behavior there on. But there is a limitation in using this facility as you agree. Improper or too much usage of labeling might mess up the data. Are there any better/smarter ways of doing this in GA?

I’m referring to Visual Sciences in my earlier organization that allowed me to do this. I could segment the visitors (essentially cookies) and study their behavior over a period of time.

Thanks Brian!
Kiran

The parameter you need to set in your campaigns is utm_nooverride. Have a look at Chapter 9 of the book for a fuller description – Changing the Referrer Credited for a Converison.

My requirement: I run a brand marketing campaign say for 1 month. This campaign ran across display advertising, PPC search and also Email. With the current tools I can find out exactly how many visitors came thro these campaigns and how many are first-time visitors among those.
Now, I want to track the future interaction of this specific set of visitors with my site. How many of them came back and when. How many purchased my products in their subsequent visits. This helps me assess the true impact of my campaign.

Is there any way to do this using Urchin?

Cheers
Kiran