Comments on: Accuracy Whitepaper for web analytics http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/ Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton Wed, 08 Feb 2012 21:31:18 +0000 hourly 1 http://wordpress.org/?v= By: watchstore http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/comment-page-1/#comment-17365 watchstore Tue, 22 Jun 2010 00:52:31 +0000 http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/#comment-17365 Good post, the pictures seems beautiful. my dream is go travel around the world. I belive my dream will come true one day. From this, I know other countries costums. I like this kinds life. <a href="http://www.watchstore.cc/jaeger-c-161.html" rel="nofollow"><strong>Jaeger Watch</strong></a> Good post, the pictures seems beautiful. my dream is go travel around the world. I belive my dream will come true one day. From this, I know other countries costums. I like this kinds life. Jaeger Watch

]]> By: Brian Clifton http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/comment-page-1/#comment-15910 Brian Clifton Sun, 25 Apr 2010 17:18:03 +0000 http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/#comment-15910 <strong>RobW</strong>: That is such great feedback Rob - you are obviously reading the latest version which I silently launched last month. I will be submitting a new post article for the latest version next week and we put your comments there also. Once again, many thanks! That's exactly why I write such articles :) [edit] Here's the updated link for latest <a href="http://www.advanced-web-metrics.com/blog/2010/04/23/understanding-web-analytics-accuracy/" rel="nofollow">accuracy whitepaper</a> post. RobW: That is such great feedback Rob – you are obviously reading the latest version which I silently launched last month. I will be submitting a new post article for the latest version next week and we put your comments there also. Once again, many thanks! That’s exactly why I write such articles :)

[edit]
Here’s the updated link for latest accuracy whitepaper post.

]]> By: Rob W http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/comment-page-1/#comment-15851 Rob W Thu, 15 Apr 2010 04:15:10 +0000 http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/#comment-15851 Great Whitepaper! I feel like printing out 20 copies and just giving them to clients that get "hung up" on asking why their website analytics data isn't 100% accurate. Great Whitepaper! I feel like printing out 20 copies and just giving them to clients that get “hung up” on asking why their website analytics data isn’t 100% accurate.

]]> By: Martijn Staal http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/comment-page-1/#comment-7507 Martijn Staal Mon, 25 Aug 2008 13:52:20 +0000 http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/#comment-7507 Brian, Thanks for the whitepaper. Interesting view on the accuracy of web analytics. Some time ago we also discovered that there are a lot of differences between the metrics that are used by web analytics software. For example, Google Analytics measures a unique visitor in a different way then DART or Sitestat. In January I also posted an article about the differences between analytics software (unfortunately in Dutch): http://www.marketingfacts.nl/berichten/20080115_hoe_betrouwbaar_zijn_website_statistieken/ Together with multiple marketing agencies we are now working on a pilot to compare the desired analytics functionality against the functionality that is being provided by current analytics software. We know about some other research at http://www.seomoz.org/blog/how-reliable-is-google-analytics, http://www.stonetemple.com/articles/analytics-report-may-2007.shtml and http://www.idealware.org/blog/2007/06/google-analytics-underreporting-or-just.html. Am curious whether you know any more research projects in which the differences between analytics software have been investigated. Do you, or any of the other visitors here, know about similar research? Brian, Thanks for the whitepaper. Interesting view on the accuracy of web analytics.

Some time ago we also discovered that there are a lot of differences between the metrics that are used by web analytics software. For example, Google Analytics measures a unique visitor in a different way then DART or Sitestat. In January I also posted an article about the differences between analytics software (unfortunately in Dutch): http://www.marketingfacts.nl/berichten/20080115_hoe_betrouwbaar_zijn_website_statistieken/

Together with multiple marketing agencies we are now working on a pilot to compare the desired analytics functionality against the functionality that is being provided by current analytics software.

We know about some other research at http://www.seomoz.org/blog/how-reliable-is-google-analytics, http://www.stonetemple.com/articles/analytics-report-may-2007.shtml and http://www.idealware.org/blog/2007/06/google-analytics-underreporting-or-just.html.

Am curious whether you know any more research projects in which the differences between analytics software have been investigated. Do you, or any of the other visitors here, know about similar research?

]]> By: Ryan http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/comment-page-1/#comment-7476 Ryan Fri, 22 Aug 2008 18:34:29 +0000 http://www.Advanced-Web-Metrics.com/blog/2008/02/16/accuracy-whitepaper/#comment-7476 Great whitepaper! Thanks. Great whitepaper! Thanks.

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