Comments on: A KPI is not always an average, ratio or percentage – sometimes raw numbers are better http://www.Advanced-Web-Metrics.com/blog/2008/06/22/kpis-are-not-always-averages-ratio-or-percentages-sometimes-raw-numbers-are-better/ Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton Wed, 08 Feb 2012 21:31:18 +0000 hourly 1 http://wordpress.org/?v= By: ngo http://www.Advanced-Web-Metrics.com/blog/2008/06/22/kpis-are-not-always-averages-ratio-or-percentages-sometimes-raw-numbers-are-better/comment-page-1/#comment-9581 ngo Fri, 16 Jan 2009 03:12:36 +0000 http://www.Advanced-Web-Metrics.com/blog/?p=107#comment-9581 Tks very much for your useful post. Other sources about KPI, I think also useful http://www.humanresources.hrvinet.com/human-resources-kpi/ rgs Tks very much for your useful post.

Other sources about KPI, I think also useful

http://www.humanresources.hrvinet.com/human-resources-kpi/

rgs

]]> By: Steve http://www.Advanced-Web-Metrics.com/blog/2008/06/22/kpis-are-not-always-averages-ratio-or-percentages-sometimes-raw-numbers-are-better/comment-page-1/#comment-6906 Steve Mon, 23 Jun 2008 02:28:37 +0000 http://www.Advanced-Web-Metrics.com/blog/?p=107#comment-6906 Hear Hear! Whenever I've had to quantify a negative event or impact - and thus drive positive change from the event, it almost invariably comes down to either: a. # of People Impacted; or b. Dollars lost. Saying 0.5% of Users had issues, is quite different to 800 People. Perhaps because the reporting of percentages typically doesn't have any context around an absolute number? Cheers! - Steve Hear Hear!
Whenever I’ve had to quantify a negative event or impact – and thus drive positive change from the event, it almost invariably comes down to either:
a. # of People Impacted; or
b. Dollars lost.

Saying 0.5% of Users had issues, is quite different to 800 People. Perhaps because the reporting of percentages typically doesn’t have any context around an absolute number?

Cheers!
- Steve

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