Comments on: Integrating Voice of Customer data with Google Analytics – Part I

By: Brian Clifton

Brian Clifton — Thu, 10 Feb 2011 10:30:59 +0000

Tom: at the time of writing about this CVs were not available in GA. Now that they are however, this has great potential. I know of a couple of tools that use this ‘injection’ method…

There are limits on what can be stored as a CV e.g. for any single page, you can set up to 5 simultaneous variables; The maximum combined length of the strings used for the name-value pairs must not exceed 64 bytes (64 characters for Latin character sets) . However I would be very interested to hear of any work you have done in this area.

By: Tom Dupon

Tom Dupon — Fri, 04 Feb 2011 08:30:31 +0000

Hi Brian,

A very useful post indeed. I am wondering if you ever did this the other way around: transfer external survey data (Clicktools or others)- like main field of interest or age of a visitor – to Google Analytics as a custom variable?

By: Denis

Denis — Sun, 17 Jan 2010 03:54:31 +0000

Is ther an updated scrip to get all of the 3 levels of custom variables tha GA now provides.

By: Ben

Ben — Thu, 06 Aug 2009 02:46:38 +0000

This is helpful. One question: is it possible to identify the pages that that person views as well (or at least several of the pages?).

If not, are there other survey tools that could identify the pages that the survey respondent visited?

By: Brian Clifton

Brian Clifton — Fri, 06 Feb 2009 09:33:29 +0000

Michel: Yes please do post back on your results with WebTrends. The technique should be applicable to any web analytics tool that store referrer information using cookies.