Comments on: Improving the web with web analytics http://www.Advanced-Web-Metrics.com/blog/2009/02/22/improving-the-web-with-web-analytics/ Official blog for the book Advanced Web Metrics with Google Analytics by Brian Clifton Wed, 08 Feb 2012 21:31:18 +0000 hourly 1 http://wordpress.org/?v= By: Lara Fabans http://www.Advanced-Web-Metrics.com/blog/2009/02/22/improving-the-web-with-web-analytics/comment-page-1/#comment-13385 Lara Fabans Thu, 28 May 2009 20:12:29 +0000 http://www.Advanced-Web-Metrics.com/blog/?p=395#comment-13385 Thanks, Brian. I think onsite metrics are more useful, and hey, why not use what's free? So I very much appreciated your pro's and con's. There is no one right answer for every situation, and it's important that we *think* as we do. Thanks! Lara Thanks, Brian.
I think onsite metrics are more useful, and hey, why not use what’s free? So I very much appreciated your pro’s and con’s. There is no one right answer for every situation, and it’s important that we *think* as we do.
Thanks!
Lara

]]> By: Leevi Kokko http://www.Advanced-Web-Metrics.com/blog/2009/02/22/improving-the-web-with-web-analytics/comment-page-1/#comment-10373 Leevi Kokko Fri, 27 Feb 2009 11:10:53 +0000 http://www.Advanced-Web-Metrics.com/blog/?p=395#comment-10373 Brian, thanks for a great post! I think way too often the opportunities to use off-site metrics to complement on-site web analytics are overlooked. However, one thing to note is that for smaller markets (such as for us Finns) there really isn't much choice. Currently you can get only comScore data here, and (as you stated in your post) you really need a high-traffic Finnish site in order for the results to be within a comfortable error margin. It will be interesting to see how the marketplace evolves in the future, and will there be emerging solutions to help marketeers in small markets to utilize off-site analytics outside the 800-pound-gorilla range. Best, -Leevi Brian, thanks for a great post!

I think way too often the opportunities to use off-site metrics to complement on-site web analytics are overlooked. However, one thing to note is that for smaller markets (such as for us Finns) there really isn’t much choice. Currently you can get only comScore data here, and (as you stated in your post) you really need a high-traffic Finnish site in order for the results to be within a comfortable error margin.

It will be interesting to see how the marketplace evolves in the future, and will there be emerging solutions to help marketeers in small markets to utilize off-site analytics outside the 800-pound-gorilla range.

Best,

-Leevi

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