Comments on: Wow – did you see Adobe coming?

By: Justyn

Justyn — Thu, 07 Jan 2010 14:58:22 +0000

My hope is that Adobe will make the insights gleaned from the data collected to be more actionable. In other words, it’s not always easy to tell what should be done with the data you get from Google Analytics and other packages. Maybe Adobe will make the discovery of actionable data easier…

By: Brian Clifton

Brian Clifton — Tue, 22 Sep 2009 14:24:26 +0000

Interview with Josh James (CEO Omniture) post acquisition:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113954

By: Unny

Unny — Sun, 20 Sep 2009 06:04:19 +0000

This was an unexpected buy out. It is not very clear that how is Adobe going to benefit from this. In India for example, it has been difficult to show a cost-benefit analysis on investing on an expensive web analytics tool. so most rely on a free tool like Google Analytics.

By: Joao Correia

Joao Correia — Fri, 18 Sep 2009 23:29:53 +0000

Orange or Green a thing is certain: This will bring more awareness to the need of having a proper web analytics strategy in place.

Exciting times ahead for sure.

By: UX Associates

UX Associates — Wed, 16 Sep 2009 19:04:06 +0000

I actually think it is a great synergy (only time will tell on the $1.8B pricetag). Omniture’s products expand way beyond web metrics and really focus on end-to-end optimization of all channels (email, search, web, etc.) and bring it in to a unified platform. They have a great recurring revenue stream from the majority of the Internet Retailer Top 500 ranked companies and also do all of the high-end professional services you mention as well. I read that they did $25 million in training for one company alone.

At most compnaies I have worked with, there has always been a big rift between the folks that collect/report data, the folks that develop the insights, and then the people who have to develop/code/design the website. In other words, web designers are not data heads and analytical folks are not creative types. I am anxious to see how Omniture & Adobe can bring these gaps a lot closer together.For example, a designer while designing a landing page for a DVD player campaign will know from within the Adobe tools the best layout, headlines, product images, and all the other elements that are tested & analyized via Omniture. Once that page is launched, it will be self-optimizing based on real-time analytics and adjust design, layout, messaging, etc accordingly.

Lastly, I think that we are just on the forefront of optimizing the web. Many companies live and die by this practice like Google & Amazon, but I am amazed by the number of large e-commerce companies that I know first hand do little or no real optimization – just trial & error by opinion.