by Brian Clifton | Dec 8, 2010 | GTM & GA
This a nice (though blatant) attempt from the Small Business Trends website to manipulate social network connections. Essentially, any author who has written a business book this year will obviously want to be on this book awards list. Its a great way for their...
by Brian Clifton | Nov 17, 2010 | Metrics Understanding
I am a big fan of Google Chrome – the alternative browser launched by Google in 2008. In its short history, Chrome has generated quite a following. I was therefore quite surprised to find the booking engine for EasyJet flights (the UK’s most popular...
by Brian Clifton | Nov 9, 2010 | GDPR & Privacy, Metrics Understanding
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to go through as even getting just one prediction right can have a significant impact – to me personally, my business or my client’s business. So I was...
by Brian Clifton | Oct 17, 2010 | GTM & GA
Seeing your book published in another language gives the same thrill as when I first published. For any author, its a tangible recognition of your work – a metric second only to the number of sales! It means a local publisher has recognised value in your work...
by Brian Clifton | Sep 27, 2010 | GTM & GA, Metrics Understanding
When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures (a.k.a....