Five Predictions For Web Analytics in 2011
Metrics understanding, Privacy and Accuracy November 9th, 2010Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to go through as even getting just one prediction right can have a significant impact – to me personally, my business or my client’s business. So I was honoured when Daniel Waisberg asked me to look into my crystal ball for what may happen in the world of web analytics in 2011.
Here’s the summary of my predictions:
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Read the full article, and join the discussion, at online-behaviour.com
To see what I have predicted before, have a look at “Phase 4″ from me in the following article – Google Analytics Four Years On (Apr 2009).
November 10th, 2010 at 5:24 am
Hi, Brian, what do you mean by WebTrend? Does that mean no more need to use tools like Google Trends?
November 10th, 2010 at 5:09 pm
Hi Brian,
I totally agree with the 1st fact, I still don’t understand how people can spend budget on keywords and measure it through the same tool.
Also all the questions about cross channel attribution makes me think about the real client path and behavior, with attribution of the conversion to the right marketing campaign. That would be my 6th one.
December 13th, 2010 at 10:17 am
Nice article. Really interesting predictions for Web Analytics in 2011.
January 7th, 2011 at 4:34 pm
Hi Brian, good article on Web analytics for 2011. But i didn’t understand about Web Trends. I think Predictive Analytics come from Web Trends !