There are a number of commentators on the web that purport the level of adoption for Google Analytics i.e. market share. This is a short post to summarise the latest figures that I consider as solid and reliable. If you have conducted a study yourself, or know of other reliable sources of adoption numbers, please share the results in the comments section. I maintain a snapshot of major brands using Google Analytics - here.

  • 86% of surveyed businesses use GA
    A 2011 survey of 800 businesses (two-thirds of them from the UK) revealed that 86 percent are using Google for analytics compared to 66 percent just two years ago. - “Online Measurement and Strategy Report 2011”