I joined Google just after the acquisition of Urchin in 2005. Urchin was a great piece of web analytics software that I had been supporting for a couple of years, and one that I strongly believed in – as it turned out this was a good hunch! Seven years later, what still amazes me is the pace of development this product is evolving at.

Last week I attended my 8th GA Summit in Mountain View (the first one had just 10 people in the room! Four of that original group where there this year*). For a change, I summarise the highlights – and why I consider them important to you the GA user – as an infographic (click to enlarge):

Infographic GA Summit 2012

*Apart form myself, the other original GA Partners were Matt Trimmer (iVantage), Holger Temple (CODES), Justin Cutroni (now at Google). Now the network has 250+ partners…