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Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton

Search Results for "backup"

Google Analytics backup – using Urchin

Categories: Google Analytics specific, Urchin software specific

Keeping a local copy of your Google Analytics data can be very useful for your organisation. For example, for third party data audits, reprocessing data, troubleshooting purposes, and for viewing data longer than 25 months (Google’s current data retention commitment). Having a local copy of the collected data allows you achieve all these and protects you from the accidental or malicious deletion of your GA account and profiles. If you are…

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What is Urchin 5?

Categories: Google Analytics specific, Metrics understanding, Urchin software specific

Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server (Unix and Windows) providing web analytics reports by processing web server logfiles – including HYBRID logfiles – which are the most accurate. Although not as feature rich as Google Analytics, Urchi…

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Hosted v Software v Hybrid tools

Categories: Google Analytics specific, Metrics understanding, Urchin software specific

My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. For me though, one slide really stood out – the idea that a HYBRID web analytics tool can’t hunt – you need to view his presentation to follow that, but essentially the analogy…

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What is ABCE?

Categories: Metrics understanding, Urchin software specific

Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month. ABC ELECTRONIC is the trading name of Electronic Media Audits Ltd. To briefly summarise from their web site: ABC ELECTRONIC is the industry owned, not-for-profit organisation that works with and for media own…

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Improving a website *without* Web Analytics – a case study

Categories: Implementation ABCs, Metrics understanding

Improving a website without web analytics may sound odd coming from a data analyst, but its quite a common occurrence for me, and in fact, part of my day job as a website performance consultant. Following John Ekman’s guest post on the two types of personas he observed in our industry (Conversionistas are from Venus and Metrics people from Mars), I started  thinking about how best to illustrate these different approaches. I consider myself…

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How to choose between Urchin or Google Analytics

Categories: Google Analytics specific, Urchin software specific

There are two Google products for web analytics – Urchin Software and Google Analytics. Which one should you choose? This article describes what criteria to use for deciding between the two and is a follow up to my recent article “What is Urchin 6“. As a general guide, Marketers prefer Google Analytics, IT departments prefer Urchin… This statement is reflected in the user-base for each product. Urchin is mainly used for m…

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