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Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton

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Book errata – corrections and typos, 1st edition

Categories: Google Analytics specific

Many thanks to those who have provided feedback on the book so far. A couple of typos have slipped by me, so I wanted to post them here immediately. Please add if you find more. I will create a separate corrections page if needed. Note : this post is for the first edition of the book. The second edition (2010) errata post is part of the Pro Lounge . page 180, Differentiating Regional Search Engines: The placement of this code has had to chang…

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Book errata – 3rd edition

Categories: Google Analytics specific

A small number of typos have come to my attention with the 3rd edition – four so far. These will be corrected in the next re-print (due end of May). However I wanted to list them here for people to be aware of. Please let me know (by adding a comment here) if you find others. Ch 7, page 254 – Figure 7.15 Figure 7.15 illustrates a hostname differentiation filter. The “Field B” and “Output To” have no option s…

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…Google Analytics. All Hacks example code from Chapter 9 of the book – ready to use. All c o l o u r images used in the book (books just don’t get published in colour any more!). Other useful code snippets from the book. Book errata – all corrections and typos listed, plus log your own. Notification of relevant updates – Hacks, books and whitepapers (sent once per quarter – at most!) Exclusive discounts for books I recommend. Discount…

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Free to use Plugins

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…pt above (related post)   Book specific code Second edition: Use the Pro Lounge for all coding examples along with other goodies First edition: No book can be perfect, so also check the list of Google Analytics book errata for corrections and typos . Chapter 1: Table 1.2: Economic effect of increasing your conversion rate.xls Chapter 9: page 180: Differentiating Regional Search Engines Chapter 9: page 205: Capturing the first-and-last-…

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About the Book

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…er, UK) Must Read for Online Marketing Professionals, March 29, 2012 By Ken M (Colorado, USA)  The best edition yet – worth every penny!, May 16, 2012 By Adrian Speyer (Canada) More reviews… Looking for the book errata? As a great friend and mentor to me once said, “Advanced web metrics is about doing the basics very well and applying it in a clever way.” I wish I had thought of that phrase! It epitomizes everything about my approac…

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