Brian CliftonBio Summary

Brian Clifton (PhD), is an independent author, consultant and trainer who specialises in performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his latest book, the second edition of Advanced Web Metrics with Google Analytics is used by students and professionals world-wide.

Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics for Google EMEA (Xoogler*), defining the adoption strategy and building a team of pan-European product specialists from scratch. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification.

Brian is the Founder, CEO and Senior Strategist for GA-Experts.com – a company specialising in performance optimisation using Google Analytics and Urchin Software for global clients. @brianclifton

Xoogler
*Pronounced “zoogler”, a Xoogler is an ex-Google employee (Googler). See also “Noogler” – new Google employee!

Want to Hear Me Speak…?

I have the priviledge of speaking at a number of excellent industry events this year and here is the initial list. If you are at any of these, please stop by and say hello (I post event photos on my Facebook fan page). If you would like me to present, please forward your request to . Allow at least three month’s notice period though!

2010 – Q3 Engagements

2010 – Q2

2010 – Q1

View web analytics events for 2007-2009. I am not sure why I keep these. SEO purposes, or convincing my family (myself) I really am cutting down on my travel these days…?

Some Deeper Background…

Brian first graduated with a BSc in Chemistry from the University of Bristol in 1991 and then in Physical & Theoretical Chemistry for his PhD in 1996. Further work as a post-doctoral researcher cumulated in publishing several scientific papers included the journals Molecular Physics, Colloids & Surfaces and Languir. During that time he was also an international weightlifter, winning 6 British Championships and representing Great Britain at World and European level.

Studying science at university during the early nineties meant witnessing the incredible beginnings of the web. In 1991 Tim Berners-Lee, a scientist working at the CERN laboratory in Switzerland, launched the first web browser and web server, to the academic community, therefore sowing the first seeds of the world wide web.

Although the communication potential of the web was immediately clear to Brian, it took a little while for ideas to formulate around business opportunities. In 1997 he left academia to founder Omega Digital Media Ltd – a UK company specializing in professional services for organizations wishing to utilize the new digital medium.

Since leaving the field of chemical research, Brian has continued to write. Whitepapers included How Search Engine Optimisation (SEO) Works, Web Analytics Data Sources and Web Analytics Accuracy. As with most of his “Mosaic/Netscape” peers, Brian is also an avid writer on his own blog: www.advanced-web-metrics.com. This is his second book.

Brian holds the title of Associate Instructor at the University of British Columbia for his contribution to teaching modules in support of the “Award of Achievement in web analytics”. You can also hear him speak at numerous conferences around the word – particularly in Europe where he presents on working at Google, search marketing, web analytics, website testing and how these can all interlink to create a successful online business strategy.

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