12 Useful Tools for Google Analytics Administration
Categories: Google Analytics specific, Implementation ABCs Comments 10 »Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation help, and so forth.
Often these two scenarios overlap, and marketers frequently find themselves using the same toolset as webmasters and web developers. This post is a compendium of useful tools I have used for GA administration. Regardless of your job role, all the tools listed here are straightforward to use.
[ This page is an edited version of Appendix B, taken from the second edition of Advanced Web Metrics with Google Analytics. The new book is due March 2010 ]
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