Measuring Success

I recently read an article by a friend of mine Neil Mason, called – Tackling the basics of web analytics: Getting the right numbers right . To summarize, Neil discusses how difficult it can be to install even the most simplest of tracking tags (data collector beacons) across an enterprise web site. That is, a [...]

Finally after 18 months I am excited to announce that the book has been published by John Wiley & Sons, Inc and is now available from Amazon and other outlets . The book started shipping on March 17th (coincidentally my birthday!) and just made the SES New York conference. Lucky for me as it sold [...]

[This article is part of a series entitled: GA Implementation ABCs]
So far what I have discussed in this series has been fairly straight forward – dare I say “easy”! The next step is the difficult part – not from a technical perspective, but purely in terms of communication.
To recap the story so far, the first [...]

[This article is part of a series entitled: GA Implementation ABCs]
In Part I of this series, I discussed the importance of simply getting the data in. Part II concerned keeping the data clean by using filters. In this third install I discuss defining goals – the building blocks for your Key Performance Indicators (KPIs). Remember [...]

What is the 2nd thing to do when considering a web analytics implementation?

[This article is part of a series entitled: GA Implementation ABCs]
I had an interesting conversation while in Seattle recently. On discussing the progress of the book (95% complete now..!) with a friend from the industry, I described how my last chapter is going to be a sum up all the things learnt plus my thoughts [...]