Quote: [Google Analytics] “Content Experiments sucks and I will never use it for any of my clients….run away”
The above snippet came from a post by Michael Whitaker (smart thinker, worth following) who asked for feedback on comments made at the Imagine 2013 conference earlier this year. My initial response was “hmmm – poor comments indeed. Whether you like a G product or not, to say that Google’s stats methods are unreliable, or reporting doesn’t work really is silly and lacks credibility.”
I am actually no big fan of the Google Analytics Content Experiments either, but I wish to put my views into context based on the following simple A/B test.