Advanced Web Metrics

Tracking social networks with Google Analytics using filters

Brian Clifton — Mon, 03 Nov 2008 18:29:08 +0000

This is not really a hack - rather the application of a simple (yet powerful) filter that allows you to compare visits from social networks side by side next to other referral mediums. The result allows you to have a quick comparison of the significance of social networks to your site in your Google Analytics [...]

Troubleshooting Tools for Web Analytics

Brian Clifton — Mon, 13 Oct 2008 12:45:00 +0000

I recently read an article by a friend of mine Neil Mason, called - Tackling the basics of web analytics: Getting the right numbers right. To summarize, Neil discusses how difficult it can be to install even the most simplest of tracking tags (data collector beacons) across an enterprise web site. That is, a site [...]

Tracking regional Search Engines in Google Analytics

Brian Clifton — Sun, 14 Sep 2008 19:38:20 +0000

Last time I checked, Google Analytics recognised 41 search engines by default. Although this is constantly being added to, there are of course a great many other search engines in the world - language and region specific, as well as price comparison and vertical portals. Actually, it is straight forward to add your own search [...]

When Voice of Customer Surveys can Damage Your Brand

Brian Clifton — Sun, 31 Aug 2008 21:43:46 +0000

This year’s buzz word in the world of web analytics is "Voice of Customer" or VOC for short. Essentially this boils down to presenting a survey to your web visitors asking them to respond to questions that can be used to ascertain how they feel about the web experience they have had. Why voice of [...]

KPIs are not always averages, ratio or percentages - sometimes raw numbers are better

Brian Clifton — Sun, 22 Jun 2008 15:17:23 +0000

Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to the plethora of data collected. In fact without KPIs, it is easy to become overwhelmed. So once you have set your overall web site objectives, use KPIs as the metrics to benchmark your progress. By definition, these are [...]