Getting Help
If you are a self-helper, then apart from reading the book, the section Other Reading Material contains a book list from a wealth of talented people – all of which have influenced my thinking. In addition, you can tap into Google itself as well as numerous groups, forums, blog enthusiasts and a global network of official Google Analytics Certified Partners. This page is intended as a starting point for these – see below…
If you like what I write and how I approach web metrics and optimisation, you can hire me (and the team!) via my company – GA-Experts.com. We work with proactive clients wishing to change how they conduct business on the web. Note, my deliberate emphasis on change…
1. Training workshops with Brian Clifton
Education is a key part of what my company (GA-Experts.com) does. We specialise in one-to-one, in-house training of teams, where the focus is on building an organisation’s metrics understanding and how Google Analytics (as well as combining with other products) can be used to achieve this. I work for clients across Europe and in the US. View the GA-Experts.com Google Analytics Training service.
In addition, I partner with the following providers globally (these are good people I know personally and therefore I am happy to recommend them):
- UK: specialist courses at Econsultancy
- US: e-nor (California)
- Sweden: Search Integration
- Israel: Conversion Journey
- Australia: Panalysis
- more coming soon…
If you use one of the above partners, please drop me a line to let me know how you got on.
2. Google provided (free):
- Google Analytics Help Centre
An online searchable manual and reference guide: www.google.com/support/googleanalytics
- Conversion University - NEW!
Structured learning and GAIQ test: www.conversionuniversity.com
Post: How to use my GAIQ 50% coupon
Additional resource: iPassexam – practice questions for the GAIQ
- YouTube official GA channel: www.youtube.com/user/googleanalytics
- Official Google Analytics Blog
Google Analytics News blog where you can find latest product updates, what’s new, events, Conversion University, Help Center, and more: http://analytics.blogspot.com
3. GACP – Google Analytics Certified Partners (paid)
GACP partners are independent of Google and have a proven track record in their field, providing paid-for professional services such as strategic planning, custom installation, onsite or remote training, data analysis, and consultation: www.google.com/analytics/support_partner_provided.html
4. Non-Google (free):
- Analytics Help – Google Group
A Google Group with a threaded message-board system. Members are any Google Analytics users (and potential new users) and Google Support staff occasionally participate: www.google.com/analytics/analyticshelp
- Measuring Success - the official blog and companion site for the book, Advanced Web Metrics with Google Analytics
- A fantastic resource for testing (and training) yourself on all things Google Analytics - and Free! http://googleanalyticstest.com
5. Useful Tools
See the following posts from me:
- The best GA Add-ons (April 2012)
- 12 useful tools for Google Analytics Administration (2010)
- Troubleshooting tools for web analytics (2008)


GACP partners are independent of Google and have a proven track record in their field, providing paid-for professional services such as strategic planning, custom installation, onsite or remote training, data analysis, and consultation:
February 8th, 2012 at 2:50 am
In the 2nd edition book (pg 98) the dashboard overview has a metric table for site usage. Can you explain how you combine these metrics onto one widget?
June 19th, 2012 at 6:18 pm
I am working on a masters and need to write a paper in-which I need to find a version history of Google Analytics. I cannot find on the web but there must be something somewhere that has the history of major and minor changes to the product. It’s not like we don’t know that google is always updating the product.
Any help would be appreciated.
William
June 19th, 2012 at 9:56 pm
@William The GA official blog is the place for this – analytics.blogspot.com
I list 2011 new features here: http://www.advanced-web-metrics.com/blog/2012/02/29/book-launch-3rd-edtion-of-advanced-web-metrics/
August 9th, 2012 at 4:43 pm
Hi Brian,
Do you provide consultancies for businesses? also the link to the UK courses appear to be broken.
Thanks,
Jess
August 10th, 2012 at 5:15 pm
@Jessie – thanks for the heads up on the link error. Fixed now.
Yes, consulting is how I make my money – writing books is is more about enjoyment than a business! My company service are shown at GA-Experts.com, though feel free to ping me direct at brian@
September 11th, 2012 at 8:23 pm
Hi Brian,
The AddLinkerEvents-std.js software is working great for me. Now I have added some external links that are forms (add-to-cart with Amazon). Is there a way to track these links?
Thanks so much!
February 15th, 2013 at 8:23 am
@Marla – apologies for my late response to this (if you own a plugin license just email me direct). As long as your additional external links are regular href links them my plugin will pick these up automatically as the page loads.
However, if these are form buttons it will not. You will need to modify these manually with onSubmit event handlers. That is not too difficult. Just speak with your web developer and show them Chapter 7 of the book