Apart from reading the book to expand your knowledge :) you can tap into Google itself for a number of free self-help resources—in fact, Google has the largest free resource of web analytics information available anywhere. In addition, with the huge adoption of Google Analytics (millions of accounts), there are also numerous self-help groups, forums, enthusiasts, and a global network of official Google Analytics Authorized Consultants.

This page is a reference to refer to. For a list of recommended books, white papers and blog role, see the section “Other Reading Material”

[No complete book of web analytics is perfect, so check the list of book corrections and typos]

Training courses (paid)

Education is a key part of what I do. I specialise in one-to-one, in-house training of teams – usually marketers and web managers, where the focus is on building an organisation’s metrics understanding and how Google Analytics (as well as combining with other products) can be used to achieve this. I am available throughout EMEA. For further details, view GA-Experts.com.

In addition, I partner with the following providers globally (these are good people I know personally and therefore I am happy to recommend them):

When contacting a partner, quote the code “AWM-0210″ in order to receive exclusive discounts and offers for Measuring Success readers.

If you use one of the above partners, please drop me a line to let me know how you got on.
All feedback is confidential.

Seminars for Success (sponsored by Google) and run globally. These are classroom training events were you sit alongside other companies. They tend to be larger classrooms (i.e. cheaper and less personal – though great value you you don’t require a one-to-one touch) and are most suited to individuals looking to get a jump start education in AdWords, Analytics, and Website Optimizer. All trainers are Google Analytics Authorised Consultants (GAAC) – see below.

Google provided (free):

  • Official Google Analytics Blog
    Google Analytics News blog where you can find latest product updates, what’s new, events, Conversion University, Help Center, and more: http://analytics.blogspot.com

GAAC – Google Analytics Authorized Consultants (paid)

  • The Google business model gives you a free product with the option to purchase a tailored professional services package directly from a Partner in your region. If you are investing in web analytics yet cannot afford full-time resources in house, a global network of of over 150 third-party Google Authorized Analytics Consultants (GAAC) are available.

Official GAAC logo
GAAC partners are independent of Google and have a proven track record in their field, providing paid-for professional services such as strategic planning, custom installation, onsite or remote training, data analysis, and consultation: www.google.com/analytics/support_partner_provided.html

Non-Google (free):

  • Analytics Help – Google Group
    A Google Group with a threaded message-board system. Members are any Google Analytics users (and potential new users) and Google Support staff occasionally participate: www.google.com/analytics/analyticshelp
  • Measuring Success - the official blog and companion site for the book, Advanced Web Metrics with Google Analytics

Useful Tools

See the posts:

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