Feedback Form

Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton

Measuring Success - the blog

Here I write about Google Analytics setup and usage; Online privacy - debunking the myths; Data accuracy - what is accurate, what is not and how to live with it; Website usability & conversion optimisation - the whole raison d'etre for measurement in the first place; Democratisation of data - spreading the love; Google in general - business practices, approach and strategy.

The rise and rise of “not provided” keywords

Categories: Privacy and Accuracy, SEO & Analytics Comments (31) »

not-provided.pngSEO is getting harder! If you are active with search engine optimisation (SEO), then you will be aware of the issue of not provided showing in your Google Analytics reports for organic visits. This post updates the situation plotting the growing impact over time and the differentiation of tech-savvy versus tech-savvy web users.


eMetrics London 2012 – Day 2 Thoughts

Categories: Metrics understanding 1 Comment »

A busy day…

- Tag Management Systems (panel)
- Privacy Q&A with the UK data privacy authority
- Fiduciary…


eMetrics London 2012 – Day 1 Thoughts

Categories: Metrics understanding 1 Comment »

I have been to all of the London events (I think) since 2004 so its been interesting to see how things have changed over the years. Here’s my thoughts:

What’s Out
Talking about cookies i.e. deletion rates
Feature wars – tool X has 10,000 “must have” features Beauty Parades – vendors lined up to pitch their products
KPIs – How to select/choose your key performance indicators
Data accuracy questions

What’s In
Big data – we all now have it
Tag Management – the CMS of third-party script placement
Privacy – good/practise, how does Google fit in
Case studies – more examples of what works, what does’t, search marketing and content optimisation


Where did you buy the book…? [poll]

Categories: Google Analytics specific Comments (2) »

A very quick poll to help me understand book sales. This is to help me understand how to approach future editions, the value of an ebook, and how updates can be managed.


The Future of Google Analytics – GA Summit 2012 [Infographic]

Categories: Google Analytics specific, Implementation ABCs, Metrics understanding Comments (8) »

Last week I attended my 8th GA Summit in Mountain View (the first one had just 10 people in the room! Four of that original group where there this year*). For a change, I summarise the highlights – and why I consider them important to you the GA user – as an infographic


Know Your Limits – A Google Analytics Reference Guide

Categories: Google Analytics specific, Metrics understanding Comments (11) »

Its good to know the limits of your Google Analytics implementation. All software has it limits and Google Analytics is no exception. From Google’s viewpoint, setting boundaries and limits prevents errors and system overload, and it ensures that other users of the service are not affected by the processing of someone else’s data. For example, a website with a relatively low amount of traffic data should not have its reports delayed due to the processing of another user’s data from a site that has more traffic.

The table below lists the limits set for the free version of Google Analytics.


Privacy, Web Analytics, Google and Ketchup

Categories: Google Analytics specific, Privacy and Accuracy Comments (4) »

Following a recent period of renewed media debate (I use that term loosely!) about the legality of tracking website visitors with Google Analytics, Sara Andersson, founder of Search Integration AB and the blog No Ketchup (hence the reference in my title), interviewed me about my opinions on this last week and what the debate should really be about. As always, I would be interested in your feedback…

The Questions:

  1. Can you give me your thoughts on how Google look at this product and how they handle data internally?
  2. The latest discussions on Google Analytics being illegal and the fact that they propose that people should not use GA on their sites, what is your reaction to this? Are the concerns legitimate at ALL?
  3. The latest EU privacy law is trying to stop people from tracking individual information. What is your thoughts on this in relation to Google Analytics as a product?
  4. Why does Google Analytics get all the focus in the debate about privacy? Are there other services and tools that in your opinion, website owners should be aware of when it comes to tracking sensitive data?
  5. What can website owners do in order to clarify to their visitors how they handle data?
  6. Beyond looking at the concerns of website owners, what should the privacy debate be about?


What is the future direction of analytics?

Categories: Google Analytics specific, Metrics understanding 1 Comment »

I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were very relevant. I particularly liked:

What do you see as the future direction of analytics?

I enjoy sticking my neck out on future predictions, so I reproduce my answer to this question here…


Google Analytics illegal to use – according to Norwegian Data Inspectorate

Categories: Privacy and Accuracy Comments (16) »

Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject…

As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the explicit consent of each visitor, then yes you are breaking the privacy laws in each of the 27 EU member countries. That is the same with any tracking tool/methodology. It also breaks the Terms of Service of GA.


Why Web Analytics Users Are Falling Behind The Industry

Categories: Google Analytics specific, Metrics understanding Comments (4) »

In my post form last week, I commented on Econsultancy’s 5th Online Measurement and Strategy Report 2012. An area that stood out for me in that report was the 8% market share of GA Premium, the paid version of Google Analytics. In this post I wanted to spend more time sharing my thoughts on the wider points raised by this report…