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Measuring Success - the blog

If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this blog, the Google Analytics book and the supporting services are aimed at you. Measuring Success - also the title of the first chapter in the book - is about using Google Analytics and other complementary tools, to measure the success (or not) of your website and how to optimise it.

The FTC Privacy report “Do Not Track” – a missed opportunity

Categories: Privacy and Accuracy Comments (4) »

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As readers of this blog will know, I am a strong advocate of online privacy… That may sound strange coming from a web analytics evangelist. However, if we as an industry do not sort these privacy issues out, there is a real danger that web analytics as we know it today will disappear completely.

So, following the recent excellent post from Phil Kemelor on The FTC Privacy Report, “Do Not Track” Options and Web Analytics, I wanted to also add my take here…

Improving a website *without* Web Analytics – a case study

Categories: Implementation ABCs, Metrics understanding 1 Comment »

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Improving a website without web analytics may sound odd coming from a data analyst, but its quite a common occurrence for me, and in fact, part of my day job as a website performance consultant.

Following John Ekman’s guest post on the two types of personas he has observed in this industry (Conversionistas are from Venus and Metrics people from Mars), I started thinking about how best to illustrate these. I consider myself a HYBRID – part conversionista and part metrics person (may be 50:50), and this case study illustrates the conversionista side of my work…

Conversionistas are from Venus and Metrics people from Mars

Categories: Metrics understanding Comments (4) »

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I had an interesting conversation with John Ekman at eMetrics summit in Stockholm last year. John was a new face to me and I admit to being particularly curious as to what his title entailed – Chief Conversionista. Thirty engaging minutes later and I was much the wiser!

John has an interesting take on the different types of people involved in website performance optimisation so I asked him to share his views as a guest post here…

Advanced Web Metrics at Small Business Trends Book Awards

Categories: Google Analytics specific Comments (2) »

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This a nice (though blatant) attempt from the Small Business Trends website to manipulate social network connections. Essentially, any author who has written a business book this year will obviously want to be on this book awards list. Its a great way for their website to garner a large number of incoming links and mentions on sites such as Facebook, Twitter, LinkedIn et al.

No problem with that. In fact, I wish I had thought of it….!

So while, the winner will be the book with the most votes rather than the best reviews, I am blatantly asking you to vote for me if you liked my work

Real-World Analytics: How much money does EasyJet lose…?

Categories: Metrics understanding Comments (8) »

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I was quite surprised to find the booking engine for EasyJet flights (the UK’s most popular airline website) will not work when I access it via my Chrome browser – either on PC or Mac. So I began to wonder how much that oversight/mistake is costing them…? Here’s my calculation…

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