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Based on the book Advanced Web Metrics with Google Analytics - by Brian Clifton

Measuring Success - the blog

Here I write about Google Analytics setup and usage; Online privacy - debunking the myths; Data accuracy - what is accurate, what is not and how to live with it; Website usability & conversion optimisation - the whole raison d'etre for measurement in the first place; Democratisation of data - spreading the love; Google in general - business practices, approach and strategy.

Should you pay $150,000 for your web analytics tool?

Categories: Metrics understanding Comments (19) »

Why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Analytics) asked me the following question recently:

“One thing that would be great to cover in our meeting, is the value of the Premium product for us. How will it save us money by spending $150k a year instead of simply adjusting our approach and using the free product?”

That’s a great question – getting right to the point of value for money. And this was my two-point response that can be applied to any paid-for vendor….

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“not provided” – Organic search terms blocked by Google

Categories: Metrics understanding, Privacy and Accuracy Comments (26) »

An odd announcement form the GA product team was made last night that affects all users of web analytics tools: When a signed in user visits your site from an organic Google search, Google Analytics will no longer report the query terms that the user searched on to reach your site. – Full announcement That’s a BIG change! Essentially marketers will no longer be able to view the keywords used by visitors that come from Google organic search in their web analytics reports (the fact they came from a Google organic search is still shown). Instead the keyword will be listed as “not provided” The rational for this, as the announcement explains, is to protect the privacy of users who are logged into their Google account. What’s my view? As you know, I am a big fan of user privacy and putting the end-user experience first, so on the one Read the full article…

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Want to work with Brian Clifton? Google Analytics Account Manager, Sweden

Categories: Google Analytics specific No Comments »

My company is looking for a smart GA person to join the Swedish office and work with me as a Google Analytics Account Manager. If you have the experience and enthusiasm please take a look at: www.ga-experts.com/join-us.php

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Win a signed copy of Advanced Web Metrics

Categories: Google Analytics specific Comments (5) »

If reading a physical book like mine is your thing, that is, rather than trawling through online documentation (that may or may not be correct) or using a ebook (great as a compliment but doesn’t beat the real thing), then here is your chance to win a signed copy of the second edition posted direct from me – it may be really valuable one day…! All you need to do in this social media experiment, is simply retweet this post *adding* the hashtag #ga-book and I will pick a winner on August 15th (four weeks form today). Note you must add the hashtag so I can track it…! Good luck.    

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Google Analytics and the new EU privacy law #2

Categories: Privacy and Accuracy Comments (12) »

Lots of interesting discussion sparked by my last post on the new EU privacy law, so I thought it worth while to follow up and clarify a few points that were raised: The new EU law came into affect on 25th May and is applicable to all EU member countries – right now Its up to the individual member states to enforce the law in their countries As a website owner, you need to obey the law in the country/countries you operate from. So if you have an office in the UK and France, you need to comply with both UK and FR law – hopefully these will be very similar. Hosting your website in Barbados does not change this… The law is applicable to all websites – commercial and non-commercial. The reality is that no one (the regulatory bodies for each EU country) is ready yet and so more Read the full article…

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Google Analytics and the new EU privacy law #1

Categories: Privacy and Accuracy Comments (43) »

Following new EU laws aimed at protecting the privacy of online users, there has been much said about the death of web tracking as we know it. At present the wording of the law is stating that visitors to your website must explicitly consent to having cookies stored on their computers. As pretty much all web analytics tools reply on cookies for visitor tracking, there are clearly implications for anyone that uses these on their site…

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Google Analytics – Customisations you cannot live without #2

Categories: Google Analytics specific, Plugins & Hacks Comments (2) »

There are 2 main things that Google Analytics cannot do:

1. No regionalisation of Search Engines for SEO – previous post
2. No automatic tracking of file downloads and outbound links – this post…

The first is an major limitation for Search Marketers requiring regional search engine detail for SEO campaigns; The second is a real pain in the bum for webmasters of content heavy websites who need to track non-standard click throughs (file downloads, mailto, outbound links).

However, Google Analytics is a very flexible product and a little bit of custom JavaScript can go a long way – so I have developed JavaScript “extensions” to over come these limitations…

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Google Analytics customisations you cannot live without #1

Categories: Google Analytics specific, Plugins & Hacks No Comments »

There are 2 main things that Google Analytics cannot do:

1. No regionalisation of Search Engines for SEO – this post
2. No automatic tracking of file downloads and outbound links – follow-up post

The first is an major limitation for Search Marketers requiring regional search engine detail for SEO campaigns; The second is a real pain in the bum for webmasters of content heavy websites who need to track non-standard click throughs (file downloads, mailto, outbound links).

However, Google Analytics is a very flexible product and a little bit of custom JavaScript can go a long way – so I have developed JavaScript “extensions” to over come these limitations…

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The FTC Privacy report “Do Not Track” – a missed opportunity

Categories: Privacy and Accuracy Comments (4) »

As readers of this blog will know, I am a strong advocate of online privacy… That may sound strange coming from a web analytics evangelist. However, if we as an industry do not sort these privacy issues out, there is a real danger that web analytics as we know it today will disappear completely.

So, following the recent excellent post from Phil Kemelor on The FTC Privacy Report, “Do Not Track” Options and Web Analytics, I wanted to also add my take here…

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Improving a website *without* Web Analytics – a case study

Categories: Implementation ABCs, Metrics understanding 1 Comment »

Improving a website without web analytics may sound odd coming from a data analyst, but its quite a common occurrence for me, and in fact, part of my day job as a website performance consultant.

Following John Ekman’s guest post on the two types of personas he has observed in this industry (Conversionistas are from Venus and Metrics people from Mars), I started thinking about how best to illustrate these. I consider myself a HYBRID – part conversionista and part metrics person (may be 50:50), and this case study illustrates the conversionista side of my work…

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