Why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Analytics) asked me the following question recently:
“One thing that would be great to cover in our meeting, is the value of the Premium product for us. How will it save us money by spending $150k a year instead of simply adjusting our approach and using the free product?”
That’s a great question – getting right to the point of value for money. And this was my two-point response that can be applied to any paid-for vendor….