Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month. ABC ELECTRONIC is the trading name of Electronic Media Audits Ltd. To briefly summarise from their web site: ABC ELECTRONIC is the industry owned, not-for-profit organisation that works with and for media owners, advertisers and media buyers to help them gain confidence in the data they use. The UK company performs many services but essentially conducts independent audits of client’s digital data to ensure it complies with agreed industry standards – as defined by JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland). To clarify, an ABCE web audit is NOT an accuracy report – it is a verification report for web site owners. Simplified that means ABCE auditors Read the full article…