If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this blog, the Google Analytics book and the supporting services are aimed at you. Measuring Success - also the title of the first chapter in the book - is about using Google Analytics and other complementary tools, to measure the success (or not) of your website and how to optimise it.
(8 votes, average: 4.50 out of 5)
Loading ...This post comes in four parts:
1. Summary – there is no accuracy debate!
2. Introduction – why most of the web is junk and what role web analytics plays
3. On-site versus Off-site web analytics tools and how they work
4. Discrepancies – what’s accurate and how can accuracy be improved
(10 votes, average: 4.20 out of 5) Loading ...The term ‘uniques’ is often used in web analytics as an abbreviation for unique web visitors (i.e. how many unique people visited my site). The problem is that counting unique visitors is fraught with problems that are so fundamental, it renders the term ‘uniques’ meaningless. Firstly, cookies get lost, blocked and deleted. Research has shown that after a period of four weeks, nearly one third of tracking cookies are missing, which means the visitor will be incorrectly considered a new unique visitor should they return to the same website (see Accuracy Whitepaper for further reading). The longer the time period, the greater the chance of this happening, which makes comparing year-on-year data invalid for example. In addition, browsers make it very easy these days for cookies to be removed – see the new ‘incognito’ features of the latest Firefox, Chrome and Internet Explorer browsers. However, the biggest issue for counting uniques [...]
(12 votes, average: 5.00 out of 5) Loading ...Urchin is the software company and technology that Google acquired in April 2005 that went on to become Google Analytics. Urchin software remains a product in its own right and is a downloadable software tool that runs on a local server (Unix and Windows) providing web analytics reports by processing web server logfiles – including HYBRID logfiles – which are the most accurate.
(2 votes, average: 5.00 out of 5) Loading ...Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month. ABC ELECTRONIC is the trading name of Electronic Media Audits Ltd. To briefly summarise from their web site: ABC ELECTRONIC is the industry owned, not-for-profit organisation that works with and for media owners, advertisers and media buyers to help them gain confidence in the data they use. The UK company performs many services but essentially conducts independent audits of client’s digital data to ensure it complies with agreed industry standards – as defined by JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland). To clarify, an ABCE web audit is NOT an accuracy report – it is a verification report for web site owners. Simplified that means ABCE auditors [...]
