Crafting your article to entice click-throughs to your site If you write the perfect blog article and publish the full content via RSS, there is a strong possibility that the visitor will read your content in their RSS reader, be entirely satisfied (strong engagement) and then move on i.e. not visit your web site. … This is a great way to track engaged RSS readers – casual readers of you headlines are screened out because they don’t click through (so are not tracked), while engaged visitors click through and therefore are tracked.