by Brian Clifton | Feb 8, 2015 | GTM & GA, Metrics Understanding
The new book is launched – Successful Analytics: Gain Business Insights by Managing Google Analytics. The link takes you to the buy page for the print addition. You can also purchase via Amazon and other stores (both print and ebook versions). Why this book is...
by Brian Clifton | Mar 26, 2012 | GTM & GA
There are two fundamental questions you need to answer in order to assess the performance of your website: 1. What is driving visitors to my website? 2. What do they do once they arrive? These are the same questions no matter what position you have in the organisation...
by Brian Clifton | Feb 29, 2012 | GTM & GA
So, after two years since the last book the 3rd edition is finally here – officially shipping on Amazon et al from 19th March 2012. Thanks to all who have provided feedback on the last two editions. Its been both flattering and humbling when people write with...
by Brian Clifton | Jul 29, 2010 | GTM & GA
Thankfully my writing ability has improved since the first edition(!) Subsequently, I have only come across four typos so far, as described below. Please add a comment if you find others. First edition errata is here. Ch 7, page 206 and 207: Controlling Timeouts The...
by Brian Clifton | Apr 29, 2010 | GTM & GA
For those that are interested in e-books, Successful Analytics (launch post) is my latest book launched Feb 2015. It is available as a full colour paperback (from this site, or Amazon), or as an ebook. There are PDF (ePub) and Kindle versions of Advanced Web Metrics...