Measuring Success

Seriously – don’t buy Advanced Web Metrics with Google Analytics (first edition)…. Why? Because there is a second edition just around the corner. In fact its due in March The first edition is nearly two years old – eons in Internet years (well probably equivalent to dog years). Those two years were a great success – both personally for me (reading reviews of your work form people you have never met before always brings a smile to my face and a glow to my cheeks – it’s a fantastic ego boost. So much so, I have to prick my head occasionally to prevent it getting oversized!) and for the publisher, who figured out the business of printing and distributing it was good enough to invite me to update the original. And that’s how it started out – an update. A few week’s work right, ten at tops. However, within 3 [...]

If you have a copy of Advanced Web Metrics with Google Analytics, or are a potential reader, would you prefer it in your local language? I have always assumed that a local language is preferred. However, I ask because when translated, I loose editorial control of the text and screenshots that can result in a degrade in book quality.

Many thanks to those who have provided feedback on the book so far. A couple of typos have slipped by me, so I wanted to post them here immediately. Please add if you find more. I will create a separate corrections page if needed. Note: this post is for the first edition of the book. The second edition (2010) errata post is part of the Pro Lounge. page 180, Differentiating Regional Search Engines: The placement of this code has had to change due to recent updates in the GATC. See the following post: www.advanced-web-metrics.com/blog/2009/12/15/customising-the-list-of-search-engines-in-google-analytics/ page 181/182: The code pageTracker._addOrganic(“images.google”, “prev”); should be placed just before the line pageTracker._initData(); – Not after, as mentioned on page 178 (grey box, positioning of GATC hacks). pageTracker._addOrganic(“images.google”, “prev”); pageTracker._initData(); page 191, point a (referring to Figure 9.8a): The regular expression pattern should be: (?|&)(q|p)=([^&]*) as shown in Figure 9.8a. Note the change in position [...]

Finally after 18 months I am excited to announce that the book has been published by John Wiley & Sons, Inc and is now available from Amazon and other outlets . The book started shipping on March 17th (coincidentally my birthday!) and just made the SES New York conference. Lucky for me as it sold out on the first day thanks to Sharon Preiss of Mobile Libris for her promotional work there. *if you are a book affiliate and would like to link directly to Amazon, please use this book link (ISBN: 978-0-470-25312-0). Updated Dec 2008: Book reviews for Advanced Web Metrics with Google Analytics Book corrections and typos Who is the book aimed at? Don’t be put off by the title! There are no maths and you do not need to be an analyst, statistician or engineer – I am not any of these. The book is aimed at [...]