If you have an interest in measuring the success of your website and you have heard of Google Analytics, then this blog, the Google Analytics book and the supporting services are aimed at you. Measuring Success - also the title of the first chapter in the book - is about using Google Analytics and other complementary tools, to measure the success (or not) of your website and how to optimise it.
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Loading ...When viewing Google Analytics reports, I constantly need to remind myself of the difference between goals and conversions (may be its just me that gets confused..!). Whatever, I thought I would share my clarification.
(5 votes, average: 4.80 out of 5) Loading ...[This article is part of a series entitled: GA Implementation ABCs] In Part I of this series, I discussed the importance of simply getting the data in. Part II concerned keeping the data clean by using filters. In this third install I discuss defining goals – the building blocks for your Key Performance Indicators (KPI). Remember this is all before tackling the much wider (and also more complex) issues of mapping your stakeholders, building your KPI list or assessing your business needs from your web site. The importance of Goals in web analytics After collecting and cleansing your initial visitor data from your GA reports (Parts I and II of this series), you then establish your benchmarks. Assuming there are no horror stories from viewing your initial traffic volume, consider your web site goals. A goal is quite simply the purpose of your web site, which in theory should be [...]
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