Measuring Success

Google Analytics recognises 41 search engines by default. Although this is constantly being added to, there are of course a great many other search engines in the world – language and region specific, as well as price comparison and vertical portals. This hack is for anyone who manages SEO at a regional level i.e to be able to differentiate regional variations of search engines. For example, the default Search Engine list for Google Analytics shows aggregate search engines – Google, Yahoo, MSN etc., this hack shows regional specific ones for your SEO efforts. April 2011 – New async hack launchedThis hack has been completely revised for the latest GA async code. Further info >>   [ Now 100+ additional SEs + GA defaults (140+ domains). You no longer need to re-define the default set of search engines as this hack now prepends new search engines to GA's list. For details [...]

My standard word of caution – This is a tech tip and requires you to have a knowledge of html and javascript to implement and use it… [This hack is for the legacy urchin.js tracking code. For the ga.js version read: Customising the list of search engines in Google Analytics.]   April 2011 – New async hack launchedThis hack has been completely revised for the latest GA async code. Further info >> Google Analytics shows which search engine your visitors/customers have used in the Traffic Sources > Search Engines report. To view the list of all the search engines that Google Analytics currently identifies by default, simply load into your browser http://www.google-analytics.com/urchin.js. In this file you will see the section commented as: //– Auto/Organic Sources and Keywords This section is where the organic search engines are defined that once captured by the Google Analytics Tracking Code (GATC) will be reported [...]