Measuring Success

Crafting your article to entice click-throughs to your site If you write the perfect blog article and publish the full content via RSS, there is a strong possibility that the visitor will read your content in their RSS reader, be entirely satisfied (strong engagement) and then move on i.e. not visit your web site. … This is a great way to track engaged RSS readers – casual readers of you headlines are screened out because they don’t click through (so are not tracked), while engaged visitors click through and therefore are tracked.

My standard word of caution for all “GA Hacks” posts – This is a tech tip and requires you to have a knowledge of html and javascript to implement and use it… Tracking error pages is something that page tag solutions cannot track out of the box – including Google Analytics. In Chapter 9 of the book I describe how to track all your error pages using Google Analytics. Essentially, you modify the server error template to include the GATC, then use an advanced filter to rewrite the URL string. However, if you are a WordPress user, there is a simpler method than tinkering with your web server… WordPress includes a template file called "404 template" (404.php). This is the file used to display an error message if a page is not found. By default it does not contain very much: <?php get_header(); ?> <div id="content"> <h2>Error 404 – Not [...]