Google itself provides a number of self-help resources that you can tap into – in fact the largest free resource of web analytics information available. However, with the huge adoption of Google Analytics, there are also numerous self help groups, forums, enthusiasts and a global network of official Google Analytics Authorised Consultants.

[No complete book of web analytics is perfect, so check the list of book corrections and typos .]

Google provided (free):

  • Official Google Blog
    Google Analytics News blog where you can find latest product updates, what’s new, events, Conversion University, Help Center, and more: http://analytics.blogspot.com

Non-Google (free):

  • Analytics Help – Google Group
    A Google Group with a threaded message-board system. Members are any Google Analytics users (and potential new users) and Google Support staff occasionally participate: www.google.com/analytics/analyticshelp
  • Firefox Add-ons – see also Troubleshooting tools for web analytics
    • WASP – detects what web analytics tracking codes are installed on a web page. Very useful, as no tracking code usually means no data collected! Can detect over 60 tools on the last count, including Google Analytics, Urchin, DoubleClick, Omniture, WebTrends, IndexTools, Clicktracks, Coremetrics and lots more!
    • LiveHTTPHeaders – view the header information and communication that your browser sends to the web server
    • Web Developer Toolbar – simply a must have!
    • Firebug – excellent for degugging javascript errors

Official Google Analytics Authorized Consultants (paid)

  • The Google business model gives you a free product with the option to purchase a tailored professional services package directly from a Partner in your region. If you are investing in web analytics yet cannot afford full-time resources in house, a global network of third-party Google Authorized Analytics Consultants (GAAC) is available.

Official GAAC logo
GAAC partners are independent of Google and have a proven track record in their field, providing paid-for professional services such as strategic planning, custom installation, onsite or remote training, data analysis, and consultation: www.google.com/analytics/support_partner_provided.html

Search official GAAC websites:


Europe Middle East & Africa GAACs North America GAACs

Asian Pacific & Latin America GAACs

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