This is a sample collection of book reviews and personal comments (from the first edition) that people have sent me. It has been flattering to know that so many people have enjoyed the read and gained knowledge from this book. As anyone who has tried writing a book will appreciate, such an endevour is not done for the money, but for the love and passion of the subject itself - knowledge transfer is what I have attempted to acheive. Please note, the second edition is due in March 2010.
If you have a review, please let me know () so that I can post a link to it from here.
Amazon Reviews
(25 customer reviews)"This book is extremely comprehensive and does a very good job of introducing Google Analytics to both new users as well as experienced one. Javasript code shows up at various places and is definitely helpful as a reference for making quick changes to your website tags.
If you have a website that uses Google Analytics, just go ahead and buy the book. If you're using other analytic tools, this book is a good introduction to what Google Analytics has to offer." - Vivek V. Chandran (Silicon Valley, CA)"The bible of Google analytics... it takes even the novice user (like myself) into incredible depths. If you need the ultimate guide, this is it." - Tali Rosen (Tel Aviv, Israel)
"This book is a MUST for anyone who is trying to use Google Analytics. You will probably have to read through it more than once (at least I did) but that is because it was packed with information on how to best implement tracking, comprehend data and use it to improve your site with Google Analytics." - Ryan (USA)
"I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday." - J. Pickle (North Carolina, USA)
" The Best Book on Web Analytics I Have Ever Read... I have yet to come across anything even close to as helpful as this book for both Google and general analytics strategy and techniques." - J. Parker (Austin, TX)
"Bridges the gap between theory and practice... This book has been a wonderful assist in helping me understand how to use the software to get what I want. I'm sure that I will go back to it again and again!" - Rita Williams (Canada)
"I recommend it as a must-have book if you're working with Google Analytics." - Andreas Ramos (Palo Alto, California).
"The use of screen shots was excellent. I often found myself relating pages of the book to my own analytics account and in doing so gaining a better understanding of my own data." - B. J. George (New Zealand)
"It is full of specific and practical tips and uses real world examples to not only demonstrate the how-to, but to illustrate and explain the why-to as well." - Carsten Cumbrowski (Fresno, CA USA)
"This book has taught me a lot of new and interesting things about Google Analytics and I feel sure that I'll be going back to it in the future when I need to know more. I'd recommend it to anyone who wants to get the most out of their Google Analytics installation." - David Cross (London, UK)
(6
customer reviews)"If you're interested in the measurement side of online marketing, this book is highly advised. I've you like to learn more, if not everything about the Web Analytics power tool of Google, this book is a must read. You will not regret it." - Rogiers Vladimir (Ghent, Belgium)
(2
customer reviews)"If you are using Google Analytics you absolutely must read this book. Not only does it contain easy to read information on things like top reports and advanced code implementation, it ties implementation and reports in with WHY and HOW you would apply these settings and reports to real world experience, with lots of screen shots to further help understanding." - Kristopher Groulx (Toronto)
Other Reviews
