Google Analytics book reviews

Advanced Web Metrics - reviews of the book to date

This is a sample collection of book reviews and personal comments that people have sent me. It has been flattering to know that so many people have enjoyed the read and gained knowledge from this book. As anyone who has tried writing a book will appreciated, such an endevour is not done for the money, but for the love and passion of the subject itself - knowledge transfer is what I have attempted to acheive.

If you have a review, please let me know () so that I can post a link to it from here.

Amazon Reviews

Amazon.com - (10 customer reviews)

"I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday." - J. Pickle (North Carolina, USA)

" The Best Book on Web Analytics I Have Ever Read... I have yet to come across anything even close to as helpful as this book for both Google and general analytics strategy and techniques." - J. Parker (Austin, TX)

"Bridges the gap between theory and practice... This book has been a wonderful assist in helping me understand how to use the software to get what I want. I'm sure that I will go back to it again and again!" - Rita Williams (Canada)

"I recommend it as a must-have book if you're working with Google Analytics." - Andreas Ramos (Palo Alto, California).

"The use of screen shots was excellent. I often found myself relating pages of the book to my own analytics account and in doing so gaining a better understanding of my own data." - B. J. George (New Zealand)

"It is full of specific and practical tips and uses real world examples to not only demonstrate the how-to, but to illustrate and explain the why-to as well." - Carsten Cumbrowski (Fresno, CA USA)

"This book has taught me a lot of new and interesting things about Google Analytics and I feel sure that I'll be going back to it in the future when I need to know more. I'd recommend it to anyone who wants to get the most out of their Google Analytics installation." - David Cross (London, UK)

Amazon.co.uk - (2 customer review)

"If you're interested in the measurement side of online marketing, this book is highly advised. I've you like to learn more, if not everything about the Web Analytics power tool of Google, this book is a must read. You will not regret it." - Rogiers Vladimir (Ghent, Belgium)

Blog Reviews

"Brian Clifton’s Advanced Web Metrics with Google Analytics is a ‘must-read’ for all web analyst regardless of the platform they work with." - Hurol Inan (Australia)

"Most books either address the broad concepts of web analytics or provide a long list of tips & tricks for a specific product. This is not the case with Brian's book. It's the first one I see that brings the concepts and apply them to a specific tool, namely Google Analytics." Stéphane Hamel, Immeria (Québec, Canada)

"This book is all about enhancing your brand and increasing your website’s ROI. While new Google Analytics users can benefit from it, seasoned ones can as well as it hits every end of the user spectrum." - Kate Dickman (MA, USA)

"This book certainly goes into more depth when talking about both the technical side of Google Analytics and how to interpret the data than any other book I've read on the subject." - Dave Cross (UK)